Paulo Ito was born in 1978 in São Paulo and started to paint on the street in the year 2000. His work can be seen on the streets of the west side of the city. Until 2011 published the independent comic book Mais Barato Free which totaled more than 5 thousand copies distributed free of charge. He exhibited at MuBE at the second International Graffiti Biennial in São Paulo in 2013. One year earlier he participated in the São Paulo Mon Amour exhibition also at MuBE. In 2014 he painted a panel that became the biggest viral in the 2014 FIFA World Cup, coming out in media outlets in more than 20 countries and reaching at least tens of millions of people worldwide. In 2016, after painting a gable in São Paulo for the project Salve o Tapajós by Greenpeace, he exhibited at the Second Moscow International Street Art Biennial. In 2017, he participated in the Memorie Urbane festival in Gaeta, Italy and presented his fourth solo exhibition “Inconveniente”, at the A7MA gallery.