per Aline Anzzelotti

Who looks at what the A7ma Gallery has become, you can't imagine where such freedom comes from, expressed in numerous exhibitions. São Paulo, which used to be a hostile city, is now an open stage for what is local, for the patriotism of everyday art, of street art that brings in itself the magic of the common being. A7MA, represents the democracy and freedom we all silently seek in a world so uncertain in values but completely sure of the greed of power.

On April 21, 2012, the doors of a space of art and respect opened in the fifth largest city in the world. Despite this, no idea is conceived on the day of his birth, and long before this seed was already being fertilized in the minds of common people, who represented worlds through their art,

The mixture of different perspectives brought the strength and impulse that the “graffiti artists”, as they were called, in the São Paulo scene needed to express on walls, doors, buildings and on surfaces that could be painted to appear from the front. Be that as it may, art was growing but it was always up against the lack of space for so many talents that emerged every day in this great metropolis.

IT ALL STARTS WITH FRIENDSHIP

It all started with friendship, the joining of three minds, each completely different from the other, but with common ideals. This junction begins on a street in the Paraíso neighborhood, at number 132. There, Tché Ruggi, Enivo, Jerry Batista (who contributed a lot to the project and followed other paths) and Marina Zumi (who now lives in Berlin) lived and opened their doors to anyone who wanted to come and add. The first soirees, the art on the walls that changed all the time, the records played on the “phonograph”. The draft of what would be A7MA appeared. However, “progress” comes to everyone, and it was no different with 132.

With the sale of the property so that a large building complex could be built, the Collective 132 would be demolished, but never its soul. With that, a feeling of _iN-room it emerged and was manifested in an action of several artists, who went to all the houses that were already half destroyed in that block and made an artist occupation in each room that was still standing. Because that's what art is, it's a living feeling, and it bled in ink.

DESTROY TO BUILD

From this demolition, new buildings were erected and the trio's connection with the brothers Alexandre Enokawa and Cristiano Kana was one of them. Kana, who is one of, if not the greatest genius in engravings in the city, came from a story called fullhouse, a screen printing company well known in the world of skateboarding and graffiti of the time. With the end of that stage of the fullhouse, they were looking for a new cultural space. Immediately, the search for that space began, where the idea of the five artists could be alive again.

Vila Madalena was the chosen neighborhood, as the Beco do Batman was a living cultural center and part of the lives of these artists. Kana account that when the property where today is the A7MA was discovered by them, another three proposals were ahead, but the owner was curious to see five young men wanting to rent and asked what they wanted to do. Soon, when they told about the idea, the owner immediately closed a deal with them, as he believed in the idea and was sympathetic to having an artistic and innovative focus in his place.

NOT EVERYTHING IS FLOWERS

Thus, Atma appeared, which could not have that name as it was already being used in the market. But some thoughts, and a T that turned into a 7 and A7MA was born as a new cultural soul in the city of São Paulo. According to the founders, at the beginning, as we know, nothing is just flowers and paintings and there was a lot of work to make the idea grow, the first renovations were made by themselves, doing whatever they could, always counting on the help of many people who supported the idea and, in a way, was part of an artistic family, tired of knocking on the doors of galleries that marginalize the culture of the graffiti and they didn't give them room to grow.

Soon, the doors to free speech were open, and this new cultural movement changed the history of street art forever. O graffiti, which is the root of many but not all of the gallery's partner artists, has an illegal and repressed history, unrecognized by the large arts market. But that has changed and this aspect grows organically and provides the opportunity for generations of new artists to feel welcomed and safe to be able to create.

ART WON

To add to the gallery's team, Raymond Supino is another very important partner who joined the family more than a year ago, contributing to the expansion of the brand. Today, the gallery has works by more than thirty different artists, because the idea is not to close itself to a single perspective, as was the previous scene, but to project the whole that art can manifest. In addition to the founders who have their works available, the family has other amazing artists such as Lobot, Violet Jú, Rafael Hayashi, Paulo Ito, Bieto, Diego Allies, Felipe Ikehara, Kueio, Erica Mizutani and Solly.

As a cultural space, every month, the gallery becomes the stage for the Sarau do Burro da A7MA, which brings free artistic expression involving poetry, music, live painting and whatever else guests want to bring to illustrate the movement. In this way, new connections are made and the objective of expanding has been taking place and infecting not only the city of São Paulo, but also Brazil and the world.

A7MA SOUTH AMERICAN REFERENCE

The gallery has been consolidated and gained international recognition, being considered a reference in South America. This is an original and innovative idea, which displaces the concept of elite art. Art is a popular concept, it is everywhere and especially on the streets and all art needs to have its value very well placed. The culture of collectors has also grown with this and today collecting art is no longer on a pedestal just for big investors.

And that is without a doubt the biggest goal. The artistic market has long separated the good art from the people, covering up the fact that who makes this good art is the people themselves, living and absorbing their reality. After all, art is expression and no one expresses themselves to fit into a single niche, expression is free, it belongs to everyone and for everyone. Who has good eyes, let him see.

THE FUTURE IS RIGHT

In times of quarantine, the cultural HQ is closed, but it never stops. In the physical space, a great work was carried out to expand the environment and the possibilities of events in the place. In digital, the brand is stronger than ever and a virtual tour of the gallery will soon be launched. Definitely, no one can stop this movement and A7MA it is alive everywhere. And soon it will have its doors open to celebrate art again.

Some of the works of amazing artists that A7MA is privileged to have as a family

2 Comments. Leave new

  • William Chung
    May 20, 2020 06:51

    hi, may i have to know the MASAS by Roberto Rivadeneira, Acrylic on Canvas, 160 x 100 cm still available? Thanks a lot,

    Reply

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